About Us

Located in the historic Church Street District of downtown Orlando, L2 Studios, Inc. is a boutique architecture and interior design firm with extensive expertise in the hospitality and entertainment/leisure markets worldwide as well as special projects in hybrid markets. For over 25 years the practice has served blue-chip hotel and resort development companies and owners on project scopes including master-planning, concept design, architecture, interior design, furniture selection, and branding. This award-winning firm maintains its iconic client list and unique market position through exceptional creativity and thoughtful development of innovative guest experiences with a fully- integrated approach to architecture, interior design, and project delivery. This synergistic methodology has provided successful outcomes for many project types including mixed-use resorts, hotels, condominiums, spas, restaurants and bars, ballrooms, customer experience centers, and retail boutiques.  It is the mission of L2 Studios, Inc. to deliver a unique experience with utmost creativity and a holistic understanding of the objectives and vision of each client, brand, and guest.

Portfolio

     

Tim Lemons

Managing Principal

Architecture

AIA, NCARB

With over 30 years of experience, Tim oversees the management and strategic direction of the firm. In addition to his organizational and technical leadership, he specializes in the development of complex master plans and visioning for hotel and resort projects, customer experience centers, and themed leisure environments. He employs a unique methodology of infusing the performance metrics with the culture and vision of the client and their customers into every phase of the project.

Tim earned his professional Bachelor of Architecture degree with honors from the University of Tennessee in 1982. He is an active member of AIA, including past President; he has served on numerous city boards, and currently sits on the University of Florida CityLab Advisory board and the Heart of the City Advisory Board. Licensed in 23 states and the Caribbean, he has practiced both architecture and interior design in Orlando, across the nation, and in numerous countries worldwide.

Richard Wilson

Principal

Architecture

Complementing over 41 years of architectural experience, Richard holds multiple certifications in software development and computer aided drawing and modeling applications which enhances his leadership of production and technology resourcing for the firm. With his creative problem-solving skills, he leverages his broad experience with available technologies in the successful management, design, and production of projects, often with extremely aggressive schedules and budgets. Richard earned his Bachelor of Design degree with honors from the University of Florida in 1986 and has completed a wide variety of projects including mixed-use retail and leisure venues, hotels, resorts, and large-scale amusement parks around the world.

Debra Lemons

Principal

Architecture, Interior Design

AIA, NCARB, IIDA

With over 25 years in dual practice of architecture and interior design, Debra specializes in the design of hotel, resort, customer experience centers, and themed leisure environments. She establishes the design direction for many of the L2’s projects and manages the firm’s diverse team of interior designers. With extensive project experience in markets including healthcare, workplace, retail, and hospitality, her intentional approach identifies directly with the customer and combines evidence-based design research to develop purposefully designed, unique experiences.

Debra earned her Bachelor of Fine Arts in Interior Design and Master of Architecture with honors from Texas Tech University and maintains professional architecture and interior design licenses in multiple states. She is a member of local chapters of AIA, IIDA and Commercial Real Estate Women and has served on multiple city and community boards in Orlando.

Tommy Hagood

Principal

Architecture

AIA, NCARB, LEED

Tommy brings over 24 years of diverse architectural design and project management experience to L2 Studios, Inc. He specializes in design for commercial, religious, and special projects with complex building programs and construction types. He practices architecture with an emphasis on maintaining long-term client relationships, client-centric design solutions, quality control and process management for multiple project types. With extensive technical knowledge and digital capabilities, Tommy bridges the skills and output of team members in all phases of projects.

Tommy earned his Bachelor of Environmental Design and Bachelor of Architecture degrees from North Carolina State University. He maintains his architecture licenses in multiple states and is LEED+AP certified. He is an active member of AIA and community events including Buddy Walk Orlando.

Goran Knezevic

Associate Principal

Architecture

A highly technical and innovative architectural practitioner for over 30 years, Goran delivers a unique combination of skills and depth of experience on both domestic and international projects. He leverages his multi-cultural background, technical knowledge, and extensive experience of drawing and modeling applications to produce distinctive and well-executed projects.

Since moving to the US and joining L2 Studios, Inc. in 1997, Goran has been an integral team member and project leader. He successfully manages, coordinates, and produces many of the firm’s major hotel, resort, retail, and special projects.

L2 Studios

Architectural Licenses

L2 Studios Holds Architectural Licenses in 24 States and the US Virgin Islands, with APEC Certification in Pacific Rim Countries

Leadership

The principals of L2 Studios, Inc. represent decades of combined experience in the hospitality and related industries. With their individual areas of expertise, top talent, access to latest technologies and involvement at every phase, they manage and maintain the highest standards for design, client and project management, construction documents, quality control, and construction administration in a full-service delivery model.

Tim Lemons

Managing Principal

Architecture

AIA, NCARB

Richard Wilson

Principal

Architecture

Debra Lemons

Principal

Architecture, Interior Design

AIA, NCARB, IIDA

 

Tommy Hagood

Principal

Architecture

AIA, NCARB, LEED

Goran Knezevic

Associate Principal

Architecture

 

L2 Studios

Architectural Licenses

L2 Studios Holds Architectural Licenses in 24 States and the US Virgin Islands, with APEC Certification in Pacific Rim Countries

 

News

Caribbean Hotel of the Year

Caribbean Hotel of the Year

We’re thrilled to share that one of our resorts —The Ritz Carlton, St. Thomas—has been named “Caribbean Hotel of the Year” by Caribbean Journal for the Caribbean Travel Awards 2020. The luxury resort, which reopened in November 2019 following a period of extensive enhancements after the 2017 hurricanes, was recognized for its continued high level […]

L2’s winning Design featured in NEWH’s BEYOND-Special Edition Magazine

L2 Studios’ winning Public Restroom Design is featured in NEWH’s BEYOND Special Edition Magazine among the “Innovative, forward-looking concepts from 20 NEWH TopID firms.” We are extremely proud of the entire L2 Studios Design Team for their concerted effort and teamwork toward the development of the design concepts presented in the NEWH BEYOND competition! View […]
L2’s winning Design featured in NEWH’s BEYOND-Special Edition Magazine

Post-Pandemic Healthy Hotels and Resorts

Article by Tim Lemons, Published by HospitalityNet “Post-Pandemic Healthy Hotels and Resorts,” a follow-up article by L2 Studios’ President, Tim Lemons, published by Hospitality Net, defines the design of hotels and resorts in the post-pandemic world with the ‘Four Pillars of a Healthy Hotel.’  The article follows Tim’s previously published article on 21st Century Hotels […]
Post-Pandemic Healthy Hotels and Resorts
L2 Design Featured in DesignFWD Virtual Summit Discussion

L2 Design Featured in DesignFWD Virtual Summit Discussion

Incredibly honored to have our NEWH BEYOND – Special Edition Magazine winning Restroom Design submission highlighted and discussed among the esteemed hosts and guests of the July 17, 2020, Community Chat Session of Mohawk Group’s DesignFWD-A New Path Forward Virtual Summit. Be sure to keep an eye out for the NEWH BEYOND – Special Edition […]

21st Century Healthy Hotels and Resorts

Premise The rapid onset of the novel coronavirus and resulting COVID- 19 has stopped the world-wide economy, thus adversely affecting business and industry at large. Specifically, the hospitality industry has been hard hit as the vast majority of hotel and leisure properties have been forced to close to slow the widespread advance of this virus […]
21st Century Healthy Hotels and Resorts
L2 Studios Awarded TopID 2020 by NEWH

L2 Studios Awarded TopID 2020 by NEWH

NEWH TOP ID HOSPITALITY FIRMS NEWH TopID 2020 NEWH: “RECOGNIZING DESIGN EXCELLENCE – The TopID award is a prestigious honor determined by NEWH chapter and regional boards to recognize and promote the best in our industry. A firm’s quality design work in the hospitality industry, along with membership and support the firm has provided the […]

Brands / Clients

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